Cognitive Modeling in Ergonomics

LOCATION: Auditorium 1, TEL, Ernst-Reuter-Platz 7, 20th floor

Date/Time: 14.10.2013, 14:15-15:00

SPEAKER: Marc Halbrügge

ABSTRACT:

Cognitive Modeling is a promising research area combining the fields of psychology and artificial intelligence. Cognitive models have been successfully applied to different topics like theory generation in psychology, usability testing in HCI research, and cognitive tutoring in algebra teaching.
In this talk, I will briefly introduce the widespread cognitive architecture ACT-R. Starting from there I will take a detour and present an experiment on how people read road signs while driving on a highway. The empirical results and the creation of a cognitive model for the task will lead to a discussion about the benefits and downsides of ACT-R. I will conclude with general thoughts about how to facilitate the application of cognitive modeling in usability research.

HOST: Klaus-Peter Engelbrecht