The purpose of this project is to investigate if the introduction of a gamified point-based reward system (health score) has an impact on the behavior of application users.

The analysis consists of three steps: 1) selection of users, 2) data extraction, and 3) the statistical analysis. The results show that after the introduction of the health score, users are statistically significantly more active in the categories: health-related, general, physio-related, and wellbeing-related activity.

After the introduction of the health score, users take more time after enrollment to perform the first health-related activity within the application. The results show that the actions of users statistically significant increases after specific feature releases.

In the future, the users should be led faster to the first health-related activity after enrollment, and health-related activities categories with the highest potential for improvement are challenges, fitness, and nutrition.