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Impact of loading feedback on quality of experience on web pages

LOCATION:  TEL, Auditorium 3 (20th floor), Ernst-Reuter-Platz 7, 10587 Berlin

Date/Time: 19.12.2016, 15:00-15:30

SPEAKER: Oleg Zender


Initial loading delays that are still prevalent today negatively influence quality of experience of web pages. There are a number of empirical studies and experiments that examine the impact of delay on the perceived quality of a web page. The psychological effects of initial delays on the user can be mitigated by keeping users informed about the loading progress being made using several feedback mechanisms implemented into a web page. However, the literature and empirical studies regarding this topic is scarce.

The goal of this thesis is to examine the impact of presence of loading feedback during initial loading delay of web pages on their quality of experience. For the study a website with different loading feedback types was used. The impact of loading feedback on the perceived loading time, and thus quality of experience was examined. Since it is the first study regarding assessment of different loading feedback types for web pages, a classification of commonly used implementations in today’s web development state of the art was conducted

The results show, that presence of loading feedback during initial loading of a web page decreases its perceived loading time by users and therefore increases its quality of experience. The gained insights of the study should serve as inspiration to further investigate the effects of loading feedback on quality of experience of web pages.



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