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The relevance of usability-enhanced segmentations for new ICT product development
Zitatschlüssel doerflinger2007a
Autor Dörflinger, Tim and Steinhoff, Fee and Naumann, Anja and Henke, Katja
Buchtitel Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007
Seiten 1000–1006
Jahr 2007
Ort Dunedin, New Zealand
Adresse Dunedin, New Zealand, Melbourne, Australia
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